Merino wool is much finer and softer than regular wool, and it is especially versatile and functional due to its amazing natural properties. Its fibers makes the perfect base layer since it's breathable, moisture wicking, odor-resistant, and super soft on your skin. Not only does merino wool keep you warm in winters, they're also amazing to wear in summers.

The minimalistic lifestyle seems to be taking over the trend for a while now, whether or not you joined the team, now is the best time of the year to start building a capsule wardrobe.

Minimalistic lifestyle have became trendy in the recent years. It means to declutter one’s life, only doing and keeping things that are truly important. But why should we adhere to a minimalistic lifestyle?

Fast fashion is cruel and unsustainable, we pledge to make incremental positive changes.

We create essentials for men and women with a minimalist luxury design that are functional and versatile, in order to ensure that they can be worn throughout the whole day, whether it's a workout in the gym or a full day at an event, thus letting you experience maximum comfort and freedom.